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Tablet Google should stick to the second half and cost half the iPad

PC World / U.S.
Posted on April 10th, 2012 at 8:30 a.m.

Sources close to the giant state that it is rethinking strategy and should position the tablet next to Kindle Fire, which goes for $ 199.

The anxious for a response from Google to Apple's iPad will have to wait a little longer. Sources close to the company say it ratardará launch until at least July because it is reformulating its strategy.

The rumors about a tablet of the search giant rose in March, when the portal Digitimes reported that a device mark with 7 inch screen and priced at $ 200 was being considered. He would be sold only in stores, in order to optimize its distribution network.

According to The Verge site, Google believes $ 250 would be too high a value for the unit. The Fire Kindle, the Amazon, which sells for $ 199, has achieved sales in the millions of units per quarter, and is therefore seen as a rival.

As to specifications, the so-called GooglePad supposedly 3 as a Tegra processor and Wi-Fi only. The company, however, may be forced to opt for a dual-core processor, quite common in today's tablets, or reduce the quality of the screen not to exceed your target price.
A threat to iPhone?

Google's initiative suggests that Apple will also have to rethink the future of the iPhone. The $ 499 it is quickly isolating device as a high-end, while its competitors invest to attract an audience who do not want to spend as much.

How long the Cupertino company will maintain its dominance in this way? For some, apparently, is the latest speculations are right. In last Wednesday (4/04), the technology expert John Gruber said an iPhone smaller, 7.85 inches had already begun to be tested.

Read more: Display the new iPhone is impressive and worth the purchase
The iPad traditional 10.1-inch, is unlikely to have its price reduced in the short term, which will cause Apple to develop a smaller version to not lose significant market share. Steve Jobs, in one of his lectures, said the 7-inch tablets came "dead stores" and thus the company would have to disprove it to change its strategy.

Jobs, after all, is gone, and the new CEO, Tim Cook, thinks differently. He recently visited China to see the working conditions at Foxconn, which manufactures products from apple - something his predecessor never did - and allowed local carriers reduce the value of the iPhone. Therefore suggests that there will want to follow strictly the precepts of Jobs, considering them possibly misleading.